COLLECTIVE
LA REINE is carried by individuals from sport, tourism and organisation — connected by a shared mindset.

Franziska Beerle & Alex Beeler
Initiators of LA REINE, La Gruyère
Develop and lead LA REINE in concept and execution.

Katrin Haldi
Event Manager, Gstaad Tourism
Ensures that LA REINE finds the right setting in Gstaad.

Patrick Bauer
Destination Development, Gstaad Tourism
Responsible for the route and its local organisation in Gstaad.

Christina Zimmer
Event Manager, FWTM Freiburg
Connects LA REINE with the strength and network of the city.

Vacant
Community Manager LA REINE
Connects community, communication and digital presence.

Nathalie Monnier
Co-founder PSWCC, Ayent
Has accompanied LA REINE since the beginning and is co-host in Gstaad.

Sophie Geschke
Journalist & Presenter, Freiburg
Guides LA REINE Freiburg as host.

Kirsten Moser
Managing Director Hotel Stadt Freiburg
Represents the quality and mindset that accompany LA REINE in Freiburg.

Rebecca Charlton
Journalist & Presenter, London
Hosts LA REINE Gstaad and gives the event its voice.
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Mirka Czybik
General Manager Huus Gstaad Hotel
Creates, with her team, the setting for encounter and hospitality in Gstaad.

Lara Veith
BiciBaciAmore & Vela, Freiburg
Advises and supports LA REINE Freiburg and leads workshops on site.

Albrecht Röder
Freunde Event Agency, Stuttgart
Responsible for the operational execution of LA REINE Freiburg.

Michael Müller
Managing Director CUORE Switzerland
Oversees the realisation of the LA REINE collection in material and production.