Become a
LA REINE
Ambassador

We're looking for women who love riding bikes, building community, and helping more women feel confident showing up to LA REINE events.

This is not about follower counts. It's about energy, leadership, and showing up.

Who this is for

  • Women who actively ride and train
  • Community builders (clubs, groups, friendship circles)
  • Confident communicators (online or IRL)
  • Riders attending (or planning to attend) LA REINE events
  • Women who want to help more women feel confident getting to the start line.

We're particularly keen to hear from women based in France, Germany, the UK, Italy, Spain (especially Girona), Belgium, the Netherlands and Luxembourg — but we're always open to ambassadors from other locations too.

What you'll do

  • Discounted / priority access to LA REINE events
  • Commission on generated registrations
  • Kit / merch (TBC)
  • Early access to announcements
  • Private ambassador community
  • Features across LA REINE channels

What we expect

  • Consistent, authentic sharing of LA REINE across your channels and communities
  • Active support of LA REINE events by talking about them, answering questions, and encouraging participation where it feels natural
  • Use of your personal ambassador code when promoting events
  • A willingness to show up for the community, online and when possible in real life
  • A commitment to the programme for an agreed period of time
  • Alignment with LA REINE values and a positive, inclusive approach to women's cycling
Sounds like you?